Local SEO is a vital component of online marketing for businesses today, and using a topical map can greatly enhance its effectiveness.
But what does it mean to talk about a 'topical map' in get more info Local SEO? Simply put, a topical map is a linked network of related topics or keywords that support SEO by structuring your website content more effectively.
To ensure your topical map is effective, it should be modeled around your audience's typical search queries. This knowledge can be utilized to select effective keywords that drive organic traffic and create topic clusters.
To put this into action, you first need to conduct keyword research. Identify high-volume, low-competition keywords related to your business or services using resources like Google Keyword Planner or SEMRush.
Upon completing keyword research, craft topic clusters that center around the main keyword for every page on your website. Each sub-topic should stem from a secondary keyword which all ultimately link back to your central pillar content.
The advantages of using a topical map in a local SEO strategy are far-reaching. By structuring your website content in a manner that helps search engine algorithms understand its relevance, your site will likely show up more frequently in search results, driving more traffic.
In summary, a well-designed topical map can greatly boost your local SEO efforts and result in a more user-friendly website.